Air Jordan are a brand of shoes produced by Nike originally designed for and endorsed by professional NBA basketball player Michael Jordan. Air Jordan sneakers have been the top selling signature basketball shoe that Nike has ever produced. In addition to the signature Air Jordans, Jordan Brand has a major presence in the basketball and lifestyle market.
Collectors classify the Air Jordan line by release year and model: Originals (OG), Retros, Retro-pluses (Retro +), Player Exclusive (PE) and Samples. Air Jordan are sold mostly online.
The legacy of Michael Jordan lives on with the release of new Jordans each year and re-releasing retro Air Jordans. Retro Air Jordan shoes are remakes of the classic Air Jordans either in the colors Mike wore back in the day, or slightly modified to match with current trends.
Beginning in 2005, Jordan Brand has brought back several “hybrid” Jordan shoes that take individual components from different Air Jordans and form one individual shoe. As part of the 23 year celebration, Jordan Brand started a multi-year campaign “fusing” the Air Force 1 with Air Jordans creating the Air Jordan Fusions.
